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Located at 302 N. Harth Ave., Madison, South Dakota (Across from Dairy Queen)

Located at 302 N. Harth Ave., Madison, South Dakota (Across from Dairy Queen)

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Welcome to Eyecare Center of Madison in Madison, SD

Since 1949, the Eyecare Center of Madison has been the leader and preferred provider of quality vision care products and personalized optometric services to our patients in Madison and the surrounding areas.

Our optometric experts stay up to date with the rapid progress of medicine and technology, so you benefit from precise diagnoses and optimal treatments. Many common eye diseases, such as macular degeneration, cataracts and glaucoma, do not present symptoms until a late stage. For early detection and effective medical treatment of eye disease, visit our highly qualified and skilled eye doctors regularly for a comprehensive eye exam.

Our Most Popular Services

MEDICAL EYECARE

OPTICAL DEPARTMENT

CONTACT LENSES

EYE EXAMS

What Our Patients Have to Say....
Read More Reviews
5

We love the staff at Eyecare Center of Madison! Best customer service in town.

- Danielle A. - September 2022
5

They have always treated me with respect and more than just a patient of theirs. They do care about the well-being of the patient.

- Douglas B. - September 2022
5

I like coming to The Eye Care Center because your just not a number. They greet you by name and take the time to answer your questions or help you pick out new glasses. If I have any problems outside of my appt. I can just drop in and they are there to help me with as simple as adjusting my frames.

- Sonya M. - November 2022
5

Dr. DeJongh was so personable! I was very comfortable with him, and his assistant was so very helpful in helping me select my frames! I'll definitely come back next year!

- Roxanne J. - November 2022
5

Jodie was very nice, listened to everything I had to say, and explained everything about my eyes in a way that I could understand. I'll definitely be going there from now on.

- Kayla M. - November 2022
5

Dr. Larson and all the staff are so friendly and helpful. You feel at ease as soon as you enter the office. They take the time to explain every procedure that they do. I would recommend to anyone who is looking for a eye care center to choose them, they are the best!

- Karen L. - December 2022
5

Dr. Larson is the absolute best to work with! She is so helpful and considerate! At my age, I have some big decisions to make regarding my eyes, and I completely trust that Dr. Larson will help me to make the right decision!

- Mary S. - December 2023
5

We loved Dr. Brooke for our son, we knew nothing about vision needs. He had glasses as a 3 year old for a slight lazy eye and gave drops to blurry the vision to improve and make his lazy eye stronger. We have met Dr. DeJongh now as well for our son and has been helpful as well.

- Bobbi Jo M. - January 2023
5

I like the professional attributes of Jodie, Mona, and full staff you have taking care of me and my eyes! The equipment and technology I see are very impressive!! Keep on moving forward with all that y’all do!!

- Daniel F. - January 2023
5

The Doctor and nurse did a fantastic job and now I have a new Eye Doctor.

- Merlyn G. - February 2023
5

Definitely 5 star! Lori was a rock star. Dr. DeLong was totally awesome.

- Lori H. - March 2023
5

I like the personal but professional help of the staff.

- Graydon S. - March 2023
5

It's nice to know if I have a problem, I get answers. Good friendly staff.

- Cheryl S. - March 2023
5

Appointment was on time. Everyone was courteous and friendly and very helpful!

- Jackie P. - March 2023
5

Everyone who works at the eyecare center is incredibly friendly and are always looking out for your best interests! Very helpful service.

- Mason A. - March 2023

Extremely helpful staff!

- Kellie - Google Review 2022
5

Very nice and professional practice and helpful in finding me new glasses!

- Kyana - Google Review 2022
5

The visit was very professional and I didn’t have to wait!

- Matt - Google Review 2022
5

Dr. Larson was FABULOUS!! I have wore contacts for almost 40 years and the last 5-7 years I have had to use readers with them to be able to see up close - not anymore!! Dr. Larson suggested multi-focal contacts (I had tried them about six years ago with no luck) they are out of this world- no more tied to glasses to read my phone, paper, computers NOTHING!! Her staff is phenomenal- so helpful and work very hard to make sure they lessen the financial burden as much as they can!!

- Stephanie - Google Review 2021
5

I have been going to the eye care center for 15 years. They are very nice and Dr. Jodie and Dr. Brooke are great eye doctors! The staff is very helpful and nice to!

- Heidi - Google Review 2022
5

Very welcoming and friendly staff. Everyone one was very patient and took time to ensure that I was well informed about the health of my eyes and in picking out my frames. Would highly recommend them!!

- Margaret - Google Review 2022

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Q&A with Our Doctors | Dry Eye Syndrome

How do I know if I have Dry Eye?

Dry eye syndrome can only be diagnosed by an eye doctor. We take your symptoms into account, including the eyes feeling dry, burning, itchy or irritated. Watery eyes and blurry vision are also common because the tears, which protect the outermost surface of the eye, can be unstable.

How do you treat Dry Eyes?

Dry eyes are one of the most common problems people have with their eyes. That's why when you go to the pharmacy you see hundreds of different kinds of eye drops. However, many of these drops do not solve the problem; they just cover the symptoms and this could cause major problems down the road. The worst drops to use are the whitening drops like Visine. The active ingredient constricts blood vessels to reduce redness, but it does not get to the root of the problem, which is causing the dry eye. For proper dry eye treatment, you need to have your eyes looked at by an eye care professional and they will develop a program for you to address the problem properly. Early symptoms include a dry, scratchy feeling, a foreign body sensation, or grittiness. These symptoms can get worse towards the end of the day and are exacerbated by wearing contact lenses. People blame their contact lenses, but it's really caused by an underlying dry eye issue. You can use artificial tears or prescription drops. However, they must be used so often throughout the day, that patients have a hard time complying with the treatment regimen, so we often recommend punctal plugs. These small collagen plugs are placed into the tear duct to slow down the outflow of tears. They keep your natural tear film at a higher level, allowing your eyes to be hydrated like they're supposed to be. We re-evaluate every 6 months and this has saved a lot of my contact lens patients from dropping out of contact lenses completely.

What can I do to prevent dry eyes?

Dry eyes are caused by many factors. If you know you have dry eyes, try to pay attention to what makes them feel better or worse. For example, do not blow your hair dryer directly towards your eyes. Add moisture to the air with a humidifier. Use eye protection outdoors like wrap around sunglasses or other protective eyewear. Be mindful of changes in your environment such as traveling. Position your computer screen below eye level. Stop smoking and avoid smoky areas. Supplement with Omega 3 and use lubricating eye drops.

More about Dry Eyes
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We recycle Contact lenses and packaging through the Bausch and Lomb program (that works with all brands of contacts)

Eyecare Center of Madison
302 N Harth Ave
Madison, SD 57042
  • Monday: 8:00 AM - 6:00 PM
  • Tuesday: 8:00 AM - 5:00 PM
  • Wednesday: 8:00 AM - 11:00 AM
    1:00 PM - 5:00 PM
  • Thursday: 8:00 AM - 5:00 PM
  • Friday: 8:00 AM - 12:30 PM
  • Saturday: Closed
  • Sunday: Closed

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Eye Emergencies

If you experience loss of vision, double vision, swelling, infection or any eye emergency, contact us immediately for guidance. We’ll help you with the best treatment to prevent complications and promote long-lasting clear eyesight.

Please call our office at: 605-256-6911 for further instructions. Use your best judgment on urgency, if you feel the need to find the nearest emergency room.